Taylor Swift’s original studio album drops after months of Easter eggs and doable leak

So unless you live under a rock or perhaps in a cave somewhere you probably know that later on tonight Taylor Swift will drop her 11th studio album like I know the whole world knows everybody knows it is um like already a huge deal and it's not even out yet Spotify is announcing that the tortured poets department is officially the most.

Pre-saved album countdown page ever and whether you're a Swifty or not you've probably seen one of these so-called Easter eggs hyping up this album they're literally on buildings murals of these QR codes again around the world this is a global drop and they all have different Clues on them with businesses jumping in on this kind of unprecedented.

Moment Apple music launched a swift scavenger hunt you need a subscription to play right Spotify is launching a whole popup in LA but one thing that probably wasn't planned leaks of some of these songs it got so bad that even X blocked searches what makes this tricky people don't even know if these quotequote leaked songs are real or fake.

With AI it's a whole new story so here to break it down for us as us said today Taylor Swift reporter that's right Brian West Brian we're so glad to have you on H former NBC Alum thank you for being on with us tonight thank you so much hie we are about six hours in counting and everybody is counting I mean truly and so that's what I want to.

Get into right I want to get into your job in a second but let's start with like the business impact that Taylor Swift is having we have seen big album releases even just this year Beyonce with cowboy Carter but she's about the only one right the two of them are in A League of Their Own a universe of their own when it comes to the attention on.

The music that they're producing talk us through that piece of it and what we've seen with Taylor especially is that she has a snack for Easter eggs for bringing in a lot of her corporate sponsors or corporate Partners to help kind of uncover or unleash this new project and so we saw Spotify as you announced had a pop-up installation at the Grove in Los.

Angeles hidden in that popup display are book spines with the titles of the 20 tracks on this album there is a globe there that has a push pin in Miami which is the next location for her us domestic leg of the arys tour she had a typewriter that had messages she has song lyrics that are included in the cases and so you see that across all.

These different platforms on Apple music for six days fans would have to search all the playlists to find which one was lowercased with specific capital letters and that would spell out a phrase We Now know that is we hereby conduct this postmortem which tells us that there's something to do with two a lot of clocks including the animation that Taylor.

Swift has released have told us 2 o00 or postmortem is 2 hours after so a lot of fans are again speculating they are excited they're thinking maybe something is going to happen you're looking at the animation right now this is the intern area and that's where she says what's going to happen the calendar that we are going to see the first single fortnite.

With post Malone is going to have a music video that comes out tomorrow night so it really just makes it fun for the fans to follow along but also must be so exhausting for the singer and her team just to keep track of everything do you think quickly here Brian that this album is different from her others in terms of its release its hype.

Etc well we know is that there's two collaborators so post Malone and Florence Welch from Florence in the machine but two co-writers co-producers Jack and off and Aaron dner have worked closely with the writer we saw Aaron come in during the folklore era and so he has really helped to kind of propel Advance the writing and same with Jack.

He's been one of her producers sound since 1989 I have to ask about you because you have what is maybe the most coveted job in all of Swifty world right um after you got it the vice president of local news for USA Today talked about how you personally Brian have this balance between somebody with serious news chops and someone who understands.

Everything about Taylor's world and the that you're stepping into talk to us about how this role has been and honestly what you do next Once her erist tour is over that's a good question so it is constant I would say every day is completely different I just woke up about an hour ago to get ready for this.

Full Marathon all nighter of the release and then tomorrow morning it's been such a whirlwind to be able to travel with the AAS who are alongside it in Tokyo Japan in Melbourne Australia and Sydney I'm going to be heading to Europe in May to see also if there are any changes but it really is the dream of the the job of my wildest.

Dreams uh Brian we're so glad to have you on thank you um so like what do you have 16 red bulls to get ready for tonight is that the deal just all coffee we're already starting starting now a fortnite of Red Bulls okay very good Brian thank you so much for being on thanks for watching stay updated about breaking news and top stories on the NBC.

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